Google Image Search To Show “Similar Items” To Shop!

Apr 12, 2017 | 1,050 views | by Ritu Sharma
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Google Image Search has launched Similar Items for mobile web and the Android search app. The feature helps user find product they like in photos on Google Image Search. Similar Items uses machine vision technology to identify products in lifestyle images and displays matching products to the users. As of now the feature supports handbags, sunglasses, and shoes. Apparel and home & garden categories will be added over coming months.

img Google Image Search To Show “Similar Items” To Shop!

To make your products eligible to appear in Similar Items:

  • Ensure that the product offerings on your pages have schema.org product markup, including an image reference. Products with name, image, price & currency, and availability meta-data on their host page are eligible for Similar items
  • Test your pages with Google’s Structured Data Testing Tool to verify that the product markup is formatted correctly
  • See your images on image search by issuing the query “site:yourdomain.com.” For results with valid product markup, you may see product information appear once you tap on the images from your site. It can take up to a week for Googlebot to recrawl your website.
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Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.