AdWords Conversion is a free tool in Google AdWords that help advertisers get an understanding of the process that follows a user's click on an advertisement. Its main objective is to give vital information to publishers as to which clicks most often lead to conversions and how they can make use of their money more effectively.
According to the Google AdWords Blog, Google has implemented some improvements to the AdWords Conversion Tracking. You will now be able to define actions that are most beneficial to your business and can perform individual conversion tracking on these actions.
Importance of Conversion Tracking:
Different keywords lead to conversions of varied frequencies, hence it is vital to know about the performance of a particular keyword as it affects your bid. In short, Conversion Tracking helps you improve your ROI (return on investment).
Usually, a small snippet of a code is embedded into specific pages on your websites, that denotes the occurrence of any important event. For example, when a user reaches the order confirmation page after a purchase, AdWords registers it as a Conversion. This data is then sent to your account and you can view it as account statistics and reports.
You can now define and track multiple conversions, which empowers you with more specific details about how conversions occur on your website. Use of AdWords Conversion Tracking brings you one step closer to Conversion Optimizer.
In case if you are using AdWords Starter Edition, then you would be required to upgrade to Standard Edition in order to use Conversion Tracking. For further information on the Google AdWords Conversion changes, please visit Adwords Blog.