Google's Press Center announces that Salesforce.com and Google, have recently announced that they have formed a strategic global alliance ' to help millions of businesses leverage the Internet to achieve success'.
The latest product resulting from this alliance is Salesforce Group Edition featuring Google AdWords which is a robust offering that combines both the power of Salesforce on-demand CRM applications and Google AdWordsÃ¢â€žÂ¢ platform to achieve integrated sales and marketing success. This solution provides the same tools to all businesses irrespective of the size of the business. This will help to successfully attract and retain customers.
Eric Schmidt, Google's CEO comments, "Combining the power and simplicity of Salesforce with Google AdWords helps businesses find and keep customers to ultimately drive their continued success." Marc Benioff, Chairman and CEO of Salesforce.com also shares the same opinion, saying, "The alliance of Google and Salesforce.com brings together the worldÃ¢â‚¬â„¢s leading platforms to empower small and medium size businesses to accelerate and thrive."
Both Salesforce.com and Google have revolutionized the use of Internet both by customers and businesses. With its CRM application, Salesforce has totally changed the look of business software. Now there is no need for software, hardware or IT support. On the other hand, Google with Google Adwords has brought a tremendous change in the Advertising industry. Google made it possible for marketers to spend less money and still reach a wide range of clients by associating ads with specific keywords.
Now with this new strategic global alliance, both the companies will reciprocally use their product, packaging and promotional resources to help client to reach a new level of success. This will be the first time an on-demand company will resell the Google AdWords platform. The alliance is across 43 countries and encompasses distribution, technology and co-marketing efforts.
It also offers an integrated and effective solution to companies of all sizes to acquire new customers and grow their business by encapsulates different elements from the customer's lifecycle like advertising, creating leads, closing business and retaining customers. Salesforce Group Edition featuring Google AdWords enables users to Advertise Online, Attract Prospects, Capture Leads, Acquire Customers, Analyze Growth and Mash-up Other Business Applications.
For more read the press release page of Google.