Following the recent shocking news, Google Faces Lawsuit For Selling Top Spot To Commercial Partners!, here's another to make the Googlers turn into a shade of beet red.
SERPs infested with books.google.com results informs a thread in Webmaster World.
"I call it manipulating the results for their own benefit when they stand to profit from it. Who knows how many deals they might have with other companies for forced results that appear relevant. I mean realistically they probably chat with Amazon and Wiki on a daily basis. One newspaper sees its competitor with every page ranked and theyÃ¢â‚¬â„¢re probably on the phone wanting the same thing." This behavior was seen mostly on one word searches.
Forum continues at Webmaster World.