Google Increases Relevancy and Choice in Search Ads by Launching Sitelinks

Nov 4, 2009 | 148 views | by Navneet Kaushal
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Google has made a new addition to AdWords by introducing Sitelinks. These are links to deeper pages on the website. Sitelinks are getting showed in organic results for quite a while.

The new feature provides additional link to content deep in the site, thus will allow advertisers to extend the value of their existing AdWords ads. It will display up to 4 additional destination URLS on the text ad, so that users can choose the link they want to navigate to. Sitelinks will lead to the creation of richer and more relevant ads.

The Inside AdWords blog is also providing a sample ad for better understanding of the Sitelinks:

adwords img Google Increases Relevancy and Choice in Search Ads by Launching Sitelinks

The Ad Sitelinks are only launched for advertisers who meet high-quality threshold. In case your AdWords account qualifies for the new addition, go to Campaign Settings Tab and then to the “Ad extensions” section. Search for “Show additional links to my site”.

 

4.thumbnail Google Increases Relevancy and Choice in Search Ads by Launching Sitelinks

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Google Increases Relevancy and Choice in Search Ads by Launching Sitelinks
4.thumbnail Google Increases Relevancy and Choice in Search Ads by Launching Sitelinks