Google has made a new addition to AdWords by introducing Sitelinks. These are links to deeper pages on the website. Sitelinks are getting showed in organic results for quite a while.
The new feature provides additional link to content deep in the site, thus will allow advertisers to extend the value of their existing AdWords ads. It will display up to 4 additional destination URLS on the text ad, so that users can choose the link they want to navigate to. Sitelinks will lead to the creation of richer and more relevant ads.
The Inside AdWords blog is also providing a sample ad for better understanding of the Sitelinks:
The Ad Sitelinks are only launched for advertisers who meet high-quality threshold. In case your AdWords account qualifies for the new addition, go to Campaign Settings Tab and then to the “Ad extensions” section. Search for “Show additional links to my site”.