French blog Zoorgloob has a post where one Google employee has posted screenshots which highlights a peculiar 'GG score.'
What it says is: GG Score: $11.68, Adv: Yes, Vertical: /Local/Regional Content, PVs: 11,088
In Blogoscoped, Tom in the comments section says he photoshopped the screenshot info lines (perhaps in order to protect each site’s privacy); in other words, e.g. the number "$11.68" isn’t really the one from www.ffp.asso.fr, but it was shown below another domain.
What exactly the GG Score in dollar is, the Zorgloob blog doesn’t know either, but they do add that the screenshot was sent by someone working in connection with the AdWords department. Other GG Scores shown include $30.73 and $34.33. Commenting on the meaning of the "Adv" value, Zorgloob’s TomHTML says "We did not find a correlation between this value and the presence or absence of AdWords advertising for these sites"* (during a brief scan I didn’t spot any AdSense on e.g. www.ffp.asso.fr either). "PVs" on the other hand, TomHTML ponders could be short for "page views."
The screenshot Zorgloob presents also includes a navigation entry that reads "Moma" – the name of Google’s intranet.'
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Navneet Kaushal, CEO PageTraffic is a trusted authority in the search engine marketing industry. He is a featured author at Web Pro News, Search Newz, Website Notes, DevWebPro, SEO Article and Web Help Now among many others.
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I agree with you that it would not be smart to influence the PR of individual sites, and I guess this is not the case (unless you have “paid links”), but the traffic indication is probably something they can get easily on all sites that have adsense, with “Heat Maps” included.
David Norden
http://secretmarketinglinks.com/2007/11/01/gg-score/
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