Following the lead of Yahoo! Search Marketing who launched a Traffic Quality Center, Inside Adwords announces the new Ad Traffic Quality Resource Center which was designed in order to serve as the one source for all click fraud and ad traffic quality related information.
From the Ad Traffic Quality Resource Center website:
"In order to stay abreast of your concerns, we constantly speak with advertisers and keep a close eye on online advertising journals and blogs. We've seen that many of you have questions about click fraud and the impact it might have on your AdWords accounts. In particular, we've heard your concerns about 'click farms' and the quality of clicks received on the content network. To help address these and related issues, we've created this website to aggregate various resources on click fraud."
The Inside AdWords blog also has a lot of information on a variety of subjects such as:
- Click Fraud Overview.
- Click Fraud Resource Center's Help Center for detailed FAQs and multimedia presentations.
- Click Fraud in-depth articles and blog posts.