Google has launched the Affinity Segments in AdWords and YouTube, which will let brand advertisers reach out to the audience that matters the most to their brands at a large scale online. The system will try to understand the affinity of audiences by analyzing the types of pages a visitor goes to and how often & how long he/she spends at the page. This will help in determining the interest categories of individuals on their browser.
Affinity segments are optimized for reach and frequency to help advertisers reach the audience that enjoys their brand.
Here are some of the advantages of the new launch:
There are 80 unique lifestyle segments on the basis of Demographics and Interest Categories, which will let advertisers reach the ideal audience. Brands can reach target audience on the basis of their interest areas such as fashion, travel, green living etc.
Google has also defined affinity segments for marketers in the same way they used to target TV audiences. This will help in reaching out to a massive audience online by using the segments that are used in TV.
The wide range of segments will let marketers reach the perfect audience; be it foodies to shopaholics and hardcore gamers. In case you think none of the segment fits for your brand's needs, you can contact the account manager to create a segment just for you. Moreover, customers can also update their interest categories through Ads Settings – the feature that lets user decide the ad he/she wants to see online.
Google can also be seen talking about the Mazda Canada's success through the Affinity segments in its blog.
You too can drive your brand to the right customers through Affinity Segments. Click here to visit the Help Center for more information.Google Introduces Affinity Segments; A New Way for Brand Advertisers to Reach the Right Audience!,