Google Introduces AMP, A Much Faster Way To Load News Articles On Smartphones!

Oct 8, 2015 | 2,122 views | by Ritu Sharma
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Google, through its official blog announced a new open source initiative, called Accelerated Mobile Pages (AMP). The project is aimed at delivering Web content on mobile devices much faster, thus improving the performance of mobile web.

Quite similar to Facebook Instant Articles, the version is available for testing now. A version for AMP-enabled search is available here, but remember this is going to work on mobile devices, instead of desktop search.

Google said, “The project is based on AMP HTML, a new open framework built entirely out of existing web technologies, which allow websites to build light-weight webpages.”

Here is a demo to give you a sense of what a faster mobile web may look like:

 

 

 

Google Introduces AMP, A Much Faster Way To Load News Articles On Smartphones!, 5.0 out of 5 based on 1 rating
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Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.