If you were wondering what’s the new href lang webmaster feature Google has been working on lately, then well the cat is out of the bag now. Google had refused to talk about the new feature and also asked beta testers to sign non-disclosure agreements for participation in the beta. But now in a Google Hangout session of best practices and common mistakes in SEO, hosted by three Google employees, Google has blown the gaff on the new tool in Webmaster Tools.
The new International Targeting report is a tool designed for displaying common issues with the implementation of href lang. It will help webmasters to learn about the errors that they can fix to communicate in a better way with the language settings across the webmaster’s internationalized web site. The tool also offers debug details on missing return links from specific to unknown language codes.