May 5, 2015 113 reads by Ritu Sharma

Google+ pushed into Pinterest’s territory today by introducing a new feature to enable users to organize content by category. The Google+’s new feature is called Collections, and is pretty similar to Pinterest Boards, which gives people the ability to create a space for their favorite things, categorized by topics. Collections can be shared publicly, privately or with a set of defined users on Google+. Collections can be followed and the user followed posts within Collections will appear in their home feeds on Google+. After a user of page creates a Collection, a Collection tab will appear on given profile.

Here is a screenshot of how it looks:-

Google+ Introduces Collections To Enable Users Organize Content Like Pinterest!

Google’s Dmitry Shapiro announced the launch in a Google+ post, using very Pinterest-like language:

“Our happiest Google+ users are those who connect with others around shared interests and passions. So we set out to give people a place to express the things they love.”

This new feature will surely garner some love from marketers as well. Now brands and businesses will finally be able to create topic-based feeds on Google+. Previously, marketers would have had to create separate Google+ Pages for each topic or vertical. This step was adopted by few social media professionals, but being able to give fans the ability to follow specific categories is a valuable feature.

Google+ Introduces Collections To Enable Users Organize Content Like Pinterest!, 5.0 out of 5 based on 1 rating
Ritu Sharma
Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.
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