Jul 17, 2007 114 reads by Navneet Kaushal

google_custom_search_sm.gifInformation Week informs that "Google offers site-specific search for businesses". Custom Search Engine Business Edition is specifically targeted to small business portals this service allows visitors to find information within their own sites.

The application is free of ads and costs from $100 per annum to $15,000 per annum.

  • Google is aiming Custom Search Engine Business Edition at organizations that want to deploy Google's search technology to their Web sites but may not be ready to invest in the $30,000+ Google Search Appliance, which indexes both public and protected internal documents.

Nitin Mangtani Google's Enterprise Search group's lead product manager commented, "Customers spend an enormous amount of time and money building their Web sites.

The problem, as Mangtani sees it, is that potential customers who can't find the information they're seeking will go to another Web site.

The solution Mangtani proposes, Google Custom Search Engine Business Edition, has the advantage of not requiring any hardware or setup. "All I do is to go to this Web page, set up my search engine, generate four lines of HTML code, and then drop it on my home page and I'm done," he said. "The technological barrier to set up search on your Web site is dramatically reduced by this offering."

"Mike Begin, network & system administrator for Total Training Network (TTN), an online business-oriented training site says that the Customized search engine was easy to install. "Honestly, it was less than 10 minutes." Andy Steggles, president of Holiday Home Rental, said using Google's Custom Search Engine Business Edition increased their homeowners referrals by 30% and a significant decrease in customer service requests.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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