Feb 3, 2017 589 reads by Ritu Sharma

Google AdWords has rolled out IF functions and default values for better customization of ads. In an announcement on Google+, they said, “IF functions help you customize your ad text based on who’s searching and what device they’re searching on, all without using a feed. For example, if they’re a new customer, you might call out holiday promotions. Or if they’re a returning customer, you might highlight the benefits of your loyalty program. You can also use an IF function to show mobile users customized ad text, such as highlighting your convenient mobile checkout.”

Google Introduces IF Functions To Customize Ads

Advertisers can use Default Values when customizer text can’t be determined from your ad customizer feed of IF function. Not only this, advertisers no longer need to have an ad without customizers in their ad group.

Google Introduces IF Functions To Customize Ads!, 5.0 out of 5 based on 1 rating
Ritu Sharma
Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.
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