May 8, 2007 113 reads by Navneet Kaushal

Google announced their latest advertising beta program "gadget ads" which will be launched in late summer. These new ad units are interactive applications from advertisers through AdWords while they are distributed via AdSense. Since, the application hasn't been launched officially, users suspect it would appear on iGoogle. Advertisers can add flash, video, real-time feed, and transaction functionality to typically static display ads to these HTML-based ad units.

"But they don't have to be complex," said Zal Bilimoria, product marketing manager, Google. "Anyone who can build a Web site can have a Gadget Ad." The ad unit will be simple and easy to use as most business and advertisers cannot spend tens of thousands on ads.

Early opinions suggest a negative tone doubting its success as Google's competitors have better features and uses.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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