Sep 4, 2008 113 reads by Navneet Kaushal

Via the Google Inside AdWords Blog, Google has announced the introduction of a new report that is now available in all Google AdWords accounts. This new report is known as the 'Geographic Performance Report'.

This new report is aimed at providing advertisers with information related to the geographic distribution of their impressions, clicks, and conversions down to the ad group level. If an advertiser wishes to know, that from which location he has received the maximum clicks, then he can do so by studying the Geographic Performance Report.

According to Google, “Say, for example, you sell and ship gourmet ice cream to anywhere in the U.S. After running the report, you find that your ads are doing great in Miami, Florida and Phoenix, Arizona, but you're also finding a surprising amount of customers from Juneau, Alaska. Next step: refine your campaigns. By specifically targeting those locations where your ads perform best you can maximize your campaign's performance.”

Here is a snapshot of the Google AdWords Geographic Performance Report:

To know more about the Geographic Performance Report, you can visit the Google Help Section.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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