Via the Google Inside AdWords Blog, Google has announced the introduction of a new report that is now available in all Google AdWords accounts. This new report is known as the 'Geographic Performance Report'.
This new report is aimed at providing advertisers with information related to the geographic distribution of their impressions, clicks, and conversions down to the ad group level. If an advertiser wishes to know, that from which location he has received the maximum clicks, then he can do so by studying the Geographic Performance Report.
According to Google, “Say, for example, you sell and ship gourmet ice cream to anywhere in the U.S. After running the report, you find that your ads are doing great in Miami, Florida and Phoenix, Arizona, but you're also finding a surprising amount of customers from Juneau, Alaska. Next step: refine your campaigns. By specifically targeting those locations where your ads perform best you can maximize your campaign's performance.â€
Here is a snapshot of the Google AdWords Geographic Performance Report:
To know more about the Geographic Performance Report, you can visit the Google Help Section.
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Navneet Kaushal, CEO PageTraffic is a trusted authority in the search engine marketing industry. He is a featured author at Web Pro News, Search Newz, Website Notes, DevWebPro, SEO Article and Web Help Now among many others.
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{ 2 comments… read them below or add one }
It will be interesting to see whether this is expanded outside the US. it is easier to produce such data in the US where the space is so vast between locations as oposed to the UK where the data needs to be more accurate and specific.
It is weird, but most of the things I have been selling lately all perform better in California. Cost per conversion is always less