Last week Google retired the old Analytics and is now working on making the Analytics V5 version better-smoother. The feature newly bettered by Google is Content Experiments, which they announced last month. The A/B testing for a common goal is supported by the content experiments tool and it has been improved at several levels by Google.
The first news is that the feature has been made available to all. Users can access it in this manner in Google Analytics:
Google has improved the feature by allowing the users to set up experiments which support relative URLs. Now URLs don’t need to be absolute and as Google says, “This is particularly useful if you have experiments running on multiple domains, subdomains, or pages.”
Another improvement made is that users can now copy experiments. This makes setting up similar experiments quite easy, as one can copy the first one and then make some changes in it to set up the second experiment. You can copy an experiment by going to its ‘Edit Settings’ screen and click on ‘copy experiment’.
Google Analytics has also made changes to the reports brought out by content experiments. As Google says, “Improvements to the experiments report. We've added regular Analytics-report capabilities to the experiment report, such as: Site Usage, Goal Set, and Ecommerce tabs, and the option to choose which variations you want to plot in the graph.
What do you think of these improvements? Do share your views.Google Introduces Improvements in Content Experiments!,