Google has announced a new feature that will let advertisers import offline conversions, which are derived from the PPC into AdWords. It will make running a lead generation campaign on Google AdWords easier.
When a user will click on your ad, AdWords will give a unique click ID (GCLID). The ID will get saved along with the captured lead information. When a user will complete an offline conversion event, the unique click ID can be uploaded to AdWords along with any order value and the date & type of conversion.
The online and offline conversions can be included in AdWords to help the users optimize their campaigns on the basis of the data that captures the full sales funnel. There's no limit to setting up the offline conversion types as per your need that could be closed sales, qualified needs and more. Users can also track and optimize the campaigns for each step present in the sales cycle.
The new feature can also be used to track different types of online conversions separately out of the overall conversion. The offline conversion tracking will not work for click-to-call because a user will have to visit the website to get the GCLID assigned.
While Marketo, SugarCRM, and Mongoose Metrics has already posted the steps to set up offline conversion tracking on their website, Google has published its own guidelines to upload the conversion data from Salesforce to AdWords.
To know more about import feature and set up process, click hereGoogle Introduces Offline Conversion Tracking for Optimization of Full Sales Cycle in AdWords!,