Nov 27, 2013 113 reads by Navneet Kaushal

Google has rolled out CPM bidding by viewable impression in AdWords. Post roll-out, advertisers will be charged only for ad impressions that users are actually viewing in-screen instead of on the basis of traditional served impression.

The new reporting metrics available are powered by Active View, Google's viewability measurement solution that received MRC accreditation this year.

The viewable CMP bidding is also available to campaigns running on Google Display Network, including the remarketing campaigns.

Google Introduces "Pay By Viewable Impression" to Display Bidding in AdWords!, 5.0 out of 5 based on 1 rating
Navneet Kaushal
Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic Buzz as one of the well know digital marketing blog.
Navneet Kaushal
Navneet Kaushal
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