Google Introduces "Pay By Viewable Impression" to Display Bidding in AdWords!

Nov 27, 2013 | 2,015 views | by Navneet Kaushal
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Google has rolled out CPM bidding by viewable impression in AdWords. Post roll-out, advertisers will be charged only for ad impressions that users are actually viewing in-screen instead of on the basis of traditional served impression.

The new reporting metrics available are powered by Active View, Google's viewability measurement solution that received MRC accreditation this year.

The viewable CMP bidding is also available to campaigns running on Google Display Network, including the remarketing campaigns.

Google Introduces "Pay By Viewable Impression" to Display Bidding in AdWords!, 5.0 out of 5 based on 1 rating
1.thumbnail Google Introduces Pay By Viewable Impression to Display Bidding in AdWords!
Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
1.thumbnail Google Introduces Pay By Viewable Impression to Display Bidding in AdWords!
1.thumbnail Google Introduces Pay By Viewable Impression to Display Bidding in AdWords!