Google has announced Rich Cards based on the success of rich snippets. Rich cards also use schema.org structured markup to display content in an engaging and visual format to provide better mobile user experience.
Google stated, “For site owners, this is a new opportunity to stand out in Search results and attract more targeted users to your page. For example, if you have a recipe site, you can build a richer preview of your content with a prominent image for each dish. This visual format helps users find what they want right away, so you're getting users who specifically want that especially delicious cookie recipe you have.”
Google has started to show rich cards for movies and recipes. These rich cards will initially appear on mobile search results in English for google.com.
Google Introduces Rich Cards For Recipes And Movies!,