Google Introduces Rich Snippets

May 13, 2009 | 2,018 views | by Navneet Kaushal
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The Google Webmaster Central Blog recently announced the release of rich snippets. It will allow users a brief summary of information about their search results.

Here's a preview of the Rich Snippet:

rich snippets Google Introduces Rich Snippets

Snippet, as we know, is a small sample of the content which allows users find relevant pages. Google uses a variety of techniques to create these snippets and enable users find relevant information when they click through different sites. However, to highlight structured data in web pages the rich snippets applies Google's algorithms.

Google is now beginning the process of displaying better search results that allow users to find new data valuable. Webmasters can help by annotating their pages with structured data in a standard format.

To display Rich Snippets, Google looks for markup formats (microformats and RDFa). You can easily add these markup formats to your own web pages. Just wrap the data on your pages with some additional tags.

Adding standard annotations in your web pages, not just make your data available for Google's search results, but also for any service or tool that supports the same standard.

Therefore, if you want to prepare your site for Rich Snippets and other benefits of structured data on the web, make sure to go through documentation () on structured data annotations.

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Google Introduces Rich Snippets
4.thumbnail Google Introduces Rich Snippets