As reported by Reuters Google has sent invitation to more than 100 advertisers for the testing of placing ads in 50 U.S newspapers including New York Times and Washington Post. If this experiment is successful then Google plans to extend the same for hundreds thousands of its on-line advertising customers.
"For advertisers, it gives them access to a network of newspapers through an online interface and the ability to potentially reach a new customer base," Google spokesman Michael Mayzel said in response to questions via e-mail.
New York Times writes: "For Google, the test is an important step to the company’s audacious long-term goal: to build a single computer system through which advertisers can promote their products in any medium. For the newspaper industry, reeling from the loss of both readers and advertisers, this new system offers a curious bargain: the publishers can get much-needed revenue but in doing so they may well make Google — which is already the biggest seller of online advertising — even stronger."