Google Keen On Buying Wireless Airwaves!

Jul 23, 2007 | 1,782 views | by Navneet Kaushal
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Google announced that they would participate in the “federal government’s forthcoming auction of wireless spectrum in the 700 megahertz (MHz) band if the FCC adopted a framework requiring greater competition and consumer choice.

“In a filing with the FCC on July 9, Google urged the Commission to adopt rules for the auction that ensure that, regardless of who wins the spectrum at auction, consumers' interests are served. Specifically, Google encouraged the FCC to require the adoption of four types of "open" platforms as part of the license conditions:

  • Open applications: Consumers should be able to download and utilize any software applications, content, or services they desire;
  • Open devices: Consumers should be able to utilize a handheld communications device with whatever wireless network they prefer;
  • Open services: Third parties (resellers) should be able to acquire wireless services from a 700 MHz licensee on a wholesale basis, based on reasonably nondiscriminatory commercial terms; and
  • Open networks: Third parties (like internet service providers) should be able to interconnect at any technically feasible point in a 700 MHz licensee's wireless network.”

As a sign of their own commitment, Eric Schmidt of the No 1 Seach Engine giant sent a letter to Kevin Martin, FCC Chairman stating that "the FCC adopt all four license conditions requested above, Google intends to commit a minimum of $4.6 billion to bidding in the upcoming 700 MHz auction."

To read the letter that Eric Schmidt wrote to Kevin Martin, click here.

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Google Keen On Buying Wireless Airwaves!
4.thumbnail Google Keen On Buying Wireless Airwaves!