As a step to escalate digital literacy among women in Uttar Pradesh, Google has embarked on a brand new Internet education campaign in the state. The two months digital maneuver aims at educating around 5,000,00 women and girls on the Internet. The move is considered to be the opening chapter in Google's attempt to introduce Indian women to the Internet.
Officially known as “Helping Women Get On-line”, the campaign aims to create awareness among women about the benefits of the web and help them acquire basic knowledge on accessing the Internet. The announcement was made in the state capital in the presence of Google Marketing Director Sandeep Menon and Sampat Pal Devi, the protagonist of the well-known women's movement “Gulabi Gang”.
"The two-month Helping Women Get On-line campaign (HWGO) in Uttar Pradesh aims to create awareness about the benefits of Internet for women and assist them to get on-line through basic knowledge on how to use the Internet," said Menon.
The campaign was originally started in November last year to use technology as an empowering tool for women and has developed to turn into the “first of its kind” regional episodes of the campaign. Google plans to organize road shows in housing areas and cover around 20 cities across the state in the next two months. The campaign also covers the introduction of Internet training modules for female students in educational institutions.
Menon added that the Google team strongly believes that Internet can benefit and transform the lives of women in Uttar Pradesh and India. With the launch of HWGO the company aims to help over five lakh women and girls across Uttar Pradesh get digitally literate.
Google has designed a special website exclusively for this purpose. The campaign's official website, www.hwgo.com, embraces some fundamentals and rudiments of Internet education, apart from curated information of relevance for women.