Jan 17, 2015 114 reads by Navneet Kaushal

About 25% of all searches done on Google may display a knowledge graph related answer or box, according to Steven Levy, an American journalist who has been researching Google’s organic search. He eked out the information from the interviews he conducted with the the key players and decision makers on the Google search team.

Google appears comfortable with a ballpark estimate of about 25 percent evoking a Knowledge Graph answer, but won’t say it officially.

Steven accorded considerable importance to knowledge graph in his story. He even told that the knowledge graph has much to do with the acquisition of MetaWeb, the company behind Freebase. However, he did not mention that Freebase itself is now transitioning the data to Wikidata, which will put it beyond the reach of Google.

Appearance of knowledge graph helps searchers as they need not go to the publishers’ website to find the answer. However, this is something publishers won’t appreciate as it would leave them no way to monetize. 25% of the queries displaying knowledge graph may translate into 25% less traffic for publishers, though Steven does not state that brazenly.

Google Knowledge Graph May Show Up for about 25% of All Google Queries, 5.0 out of 5 based on 1 rating
Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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