About 25% of all searches done on Google may display a knowledge graph related answer or box, according to Steven Levy, an American journalist who has been researching Googleâ€™s organic search. He eked out the information from the interviews he conducted with the the key players and decision makers on the Google search team.
Google appears comfortable with a ballpark estimate of about 25 percent evoking a Knowledge Graph answer, but wonâ€™t say it officially.
Steven accorded considerable importance to knowledge graph in his story. He even told that the knowledge graph has much to do with the acquisition of MetaWeb, the company behind Freebase. However, he did not mention that Freebase itself is now transitioning the data to Wikidata, which will put it beyond the reach of Google.
Appearance of knowledge graph helps searchers as they need not go to the publishersâ€™ website to find the answer. However, this is something publishers wonâ€™t appreciate as it would leave them no way to monetize. 25% of the queries displaying knowledge graph may translate into 25% less traffic for publishers, though Steven does not state that brazenly.Google Knowledge Graph May Show Up for about 25% of All Google Queries,