Google announced that they will be launching improved tools over the next several months for improved copyright protection. This news was declared on their public policy blog on December 2. It will help tackle the breaching of content online.
People have to undergo the inconvenient process of filling out a DMCA (Digital Millennium Copyright Act) infringement notice when they find out that their content has been stolen (or scraped) or else give it up and lose it. Similarly, those who are falsely accused of copyright violations also have to deal with the equally inconvenient process with the counter-notice.
The launch of the said tools will make these processes easier and help to better protect copyright online (beginning with Blogger and Web Search). Google announced four changes that they'll be implementing:
- Acting on copyright takedown requests within 24 hours.
- Preventing terms “closely associated with piracy” from appearing in autocomplete.
- Improving AdSense anti-piracy review.
- Experiment to make authorized preview content more readily accessible in search results. This will enable searchers to preview content that requires registration or payment for the full version (Google has already begun this with music).
This program will give rightsholders choice and control over the use of their content online.