Google Launches AdWords API Starter Kit!

Jun 10, 2008 | 3,120 views | by Navneet Kaushal
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Search Engine Roundtable reports that, Google has launched the Google AdWords API Starter Kit. The motive behind the new AdWords API Starter kit is to spread awareness about the Google AdWords API to new developers. The announcement was made in the Google Groups, by the AdWords API Advisor . One of the primary goals of the Google AdWords API Starter Kit is to provide a flexible and a modifiable codebase for a variety of AdWords applications.

Google's David Aubespin, Customer Solutions Engineer (AdWords Advisor) post on Google Groups:

“Learning a new API is sometimes difficult, and writing an application can be a lengthy process. To make things easier, we've developed the AdWords API Starter Kit. This collection of high-level functions and classes speeds up application development by providing:

  • A flexible and modifiable codebase that can be used as a base
    for a range of AdWords applications
  • A functioning demo that generates and adds campaigns, ad groups,
    ads, and keywords based on a set of products you define

By taking advantage of the AdWords API Starter Kit framework, developers can begin using the AdWords API faster, and focus more on creating customized ways to manage AdWords campaigns.

For more information on the AdWords API Starter Kit, visit the project home page. Read the AdWords API Starter Kit README.”

Other posts on Google Groups for the Google AdWords API Starter Kit:

“Not to sound too much like a troll, however..

I would rather have extensively annotated documentation pages, maybe in the form of a wiki, than a starter kit.

The API is simple.. The time one spends figuring out and recoding for all the undocumented special cases is considerable..

Also, the time spent making that starter kit could have been used to make available via the public api, the getChangedCriteria, maybe a getChangedAds, or abstract it out, getChangedXXX- all of which would be infinitely more useful and cost saving for users/developers.”

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Google Launches AdWords API Starter Kit!
4.thumbnail Google Launches AdWords API Starter Kit!