Google has launched a new blog, which has been named as the "Google CPG" (Consumer Packaged Goods) blog. The opening post on the blog states: "Welcome to our new Consumer Packaged Goods (CPG) blog. Our motto: all the news from Google's ad team that fits in your fridge or pantry…and maybe a little bit more. A bit of background is in order. Our sales teams are organized by industry so that we can focus on the distinctive qualities and business needs of our advertisers and marketers. The CPG vertical, with teams in New York, Chicago, and Mountain View, has taken the leap to the blogosphere so that we can share ideas and touch on an array on topics related to the CPG industry, advertising, and Google. "
The blog talks about the marketing ideas found on the web. A good example for this, on the blog is about the Coke + Mentos viral video.