Jan 15, 2009 113 reads by Navneet Kaushal

Google Inc. is launching a formal reseller program for Google Apps Premier Edition. The program will enable the technology solution providers to sell Google Appsâ„¢ to businesses around the world.

The program has its SaaS office productivity suite platform that is arrayed with diverse features like e-mail and chat, word processing, spreadsheets, presentations, security, compliance and more. It will further enable the authorized resellers

to sell, customize and support Google Apps Premier Edition for customers of all sizes, hence enhancing revenue opportunities for everyone. The resellers will be provided with ample training, support and appropriate tools for sales and marketing for the purpose of integrating Google Apps into their customers' business operations.

"Google Apps has reached a level of maturity where it is useful and valuable for almost any business" said Dave Girouard, President of Enterprise, Google. "This program gives IT solution providers an easy way to introduce cloud computing to their service offerings, while helping more businesses make the transition to this new era of technology."

According to their official press release:

Google has already rolled out the program successfully to more than 50 pilot partners worldwide.

"We believe strongly that all companies will adopt SaaS to one degree or another, and Google's reseller program empowers us to be experts in the cloud," says Tony Safoian, President of IT firm SADA Systems Inc. "Reselling Google Apps opens up new opportunities via new conversations we could not have had with prospective clients as little as two years ago. What Google Apps offers — if you take into consideration the pace of innovation, the collaboration tools, and the built-in disaster recovery — is not available anywhere else at any price; when you add that our clients can save 75% of costs versus doing this all on-premise, it is often an easy sell."

The reseller program will include:

  • a portal with a rich set of business and technical information, and online discussion groups.
  • sales training, technical training, and customer marketing materials.
  • reseller tools for setting up business customers, provisioning end users, management, and reporting.
  • integration APIs (REST-based) for directory synchronization, migration, reporting, and single sign-on.

"Google Apps is the key to growing our "Enabling Enterprise 2.0" business," said Laurent Gasser, CEO of Paris-based technology solutions provider Revevol. "Revevol founders were the first European professionals trained on Apps in November 2006, because we saw very early the huge potential of these tools. Today, the maturity of Google Apps after such a short period of time is amazing. For our large organization clients, Apps is now a real option on all deals where CIOs and top management are looking to replace their legacy solutions while saving costs and enabling anytime, anywhere access to information."

Tune in to Google for more information.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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