Aug 6, 2008 113 reads by Navneet Kaushal

In the month of June, we had informed our readers about Google Trends being updated with 'Numeric Scale' and 'CSV Support' .

Since Google's update to Google Trends was very well received with a lot of positive feedback, Google has now announced via the Google Inside AdWords Blog the launch of Google Insights for Search This product is designed specifically for the advertisers, as it will provide enhanced flexibility and functionality giving the marketers a better understanding of search behavior.

One of the most compelling features of Google Insight for Search is the 'world heat map', that displays search volume and regional interest via an interactive graphical display.

According to Google, “Like Google Trends, you can just type in a search term to see search volume patterns over time, as well as the top related and rising searches. You’ll also have the ability to compare search volume trends across multiple search terms, categories (commonly referred to as verticals), geographic regions, or specific time ranges.”

Here is how Google Insight for Search works:

For instance, when you search for a word, as simple as an 'apple', the majority of the top searches are related to the highly renowned brand of Apple Inc.


Assuming that you were expecting something other than Apple Inc, then you have the option of using the filter, where you can then select the 'Food & Drink' category. This will provide you with a completely different view of search volume trends and related searches of apple, the fruit.


For those of you, already on your way to try Google Insights for Search, you need to sign in with your Google ID (Gmail ID) to log onto the service and then you'll be able to see numbers or download results to a spreadsheet. You can also view more examples of this product here, so as to get a deeper and a detailed understanding.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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