Google rolled out integration between its product listing ads and YouTube videos. This feature is called TrueView for shopping. TrueView for shopping will enable marketers to take full control on the ads that will appear on the side of their videos, right down to the product images, details and calls to action.
This will enable to you to now show the right ads at the right time, encouraging viewers to click to buy the product right then and there. You will also be able to narrow down the exact moment when the video converted the viewer to a potential customer. With TrueView for shopping now you’ll pinpoint when your ad got the click and subsequent sale.
“To connect the dots between the moment a person watches a video and the moment they decide to make a purchase, today we’re introducing a new feature called TrueView for shopping that makes it easy for viewers to get more information on your products and click to buy.”
Google also said that 50% of YouTube views are generated from mobile devices, so you can be rest assured that these new ad units work hassle-free across all the devices. With TrueView, shopping marketers will be able to scale process of matching up specific product listing ads with specific videos, thanks to the integration of the Google Merchant Center into video ads.
Marketers just have to connect their campaign with a Merchant Center feed to dynamically add products to their in-stream videos. Ads are customized for each viewer using signals like location and demographic info. TrueView for shopping will be rolled out into Google’s buying front end in the next few months, though those working directly with a Google account manager can get started right away.Google Launches Integration Within YouTube Videos And Product Listing Ads!,