May 22, 2015 113 reads by Navneet Kaushal

Google announced another mobile ad format which will affect location-based searches. They will begin showing up to four ads for businesses on location-related searches in a “Nearby businesses” pack.

“Near me” searches have doubled in the past year, suggests the Google Trends data from March, with 80 % of those coming from mobile. With this change, the new nearby business ads are likely to show instead of traditional text ads. The ads will be driven by location extensions in AdWords and will include a link to get directions or click to call the business. These ads are similar to the organic local business listings on Google mobile searches.

Advertisers must have location extensions enabled in their accounts in order to be eligible to show the new nearby business mobile ad format.
 

Google Launches Another Mobile Ad Format- “Nearby Business”!, 5.0 out of 5 based on 1 rating
Navneet Kaushal
Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic Buzz as one of the well know digital marketing blog.
Navneet Kaushal
Navneet Kaushal
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