Last month, Google launched Bid Simulator in AdWords. The idea behind launching this was to help people know their value per click as well as cost per click.
Now, a Google official blog post has reported that they have come up with a New Adwords bidding tutorial video that explains ways to people to handle bidding effectively for each of their keywords for maximizing return on investment. This video teaches to compare the individuals expected value per click to their incremental cost per click. With this video, people can learn how Bid Stimulator in Ad Words works and how they can benefit from it.
Here is the Bidding Tutorial video by Google: