Google has taken a step towards monetizing Google Plus by introducing a new unit, +Post ads. Instead of running ads directly in the social networking platform, the +Post ads will let brands turn their Google+ content into display ads. These expandable display ads can run across the Google Display Network.
Brands can re-purpose the videos, pictures, and Hangouts, turning them into display ads within the Google+ interface. All the ads will be distributed on the Google Display Network, which has over 2 million websites.
On clicking the ad, it will expand and users will be able to see the full set of comments also. Google says that social annotations help in increasing the click through rates. Along with commenting on the ad, users can also join a live hangout or share the content.
RITZ crackers, Toyota USA, and Cadbury UK are the first brands running the +Post ads. Google has plans to make the beta available to more advertisers once it gets a feedback from the participating users & brands.
Marketers can target the +Post ads on the basis of demographic information, affinity segments, context of the website, and more. These ads are not just limited to the desktop and can appear on smartphones & tablets. Google has kept the pricing of the ads favorable for advertisers and they will be charged only when somebody will engage with the content of the brand.
Toyota USA, Cadbury UK, and RITZ Crackers are already seeing positive results & 50 percent higher expansion rates that the average media rich ads in the industry.Google Launches +Post Ads to Let Brands Transform Their Google+ Content into Ads!,