Google has announced the launch of search console that is the new webmaster tools. Google Webmaster Tools, over 10 years, has facilitated its users with enhanced tools and metrics to make websites. Google from last year has been trying to understand the needs and goals of its users to make their product more useful. In order to achieve that, they have “rebranded” webmaster tools.
Michael Fink, product manager Google Search Console wrote on the official blog post, “It turns out that the traditional idea of the “webmaster” reflects only some of you. We have all kinds of Webmaster Tools fans: hobbyists, small business owners, SEO experts, marketers, programmers, designers, app developers, and, of course, webmasters as well. What you all share is a desire to make your work available online, and to make it findable through Google Search. So, to make sure that our product includes everyone who cares about Search, we've decided to rebrand Google Webmaster Tools as Google Search Console.”
The updated branding of the product will be rolled out in the coming weeks.Google Launches Search Console - The New Webmaster Tools!,