May 2, 2017 292 reads by Ritu Sharma

Google has rolled out similar audiences for Search and Shopping. Similar audiences helps advertisers find people share similar interests with your loyal customers, at the same time when they are looking for products and services similar to You can expand your reach by connecting with people who are looking for what you have to offer.

Google wrote, “Remarketing lists for search ads (RLSA) help you reconnect with people who’ve been to your website before, but engaging both new and loyal customers is just as important to your business. Starting today, we’re rolling out similar audiences for Search and Shopping along with Customer Match for Shopping to help you use your own data to reach the right customer with the right message.”

You connect with more qualified customers using similar audiences and this opens avenues to grow your business. You may discover generic terms work better with a similar audience applied to them. This can also be used as a bid modifier to reach people whose chances of buying are higher.

FCA(FIAT CHRYSLER AUTOMOBILES), John Deere and GameStop were the beta testers.

Jennifer Cox, Agriculture & Turf Segment Manager, Property Care at John Deere said, we witnessed a 300% increase in clickthrough rate and a 31% increase in conversion volume.

Customer Match for Shopping Campaigns makes it easy, using your email lists, to focus on high-value customers- previous buyers, newsletter subscribers, reward members and in-store shoppers.

Google Launches Similar Audiences for Search & Shopping!, 5.0 out of 5 based on 1 rating
Ritu Sharma
Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.
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