Jan 16, 2013 114 reads by Navneet Kaushal

Google has launched Zavers, a digital coupon solution enabling manufacturers and retailers to reward loyal customers. A real-time solution, it will offer new ways to analyze consumer preferences and measure coupon redemptions, assisting them in tailoring campaigns, managing distribution and optimizing budgets. 

Zavers provides access to an extensive network of coupons, opening up new revenue streams. Shoppers can now find discounts available on their favorite online retail stores and save the coupons to their accounts. They shop for the products and check out as usual. Savings are automatically deducted at checkout. No scanning or sorting is required. 

Google Launches Simple, Real-time Digital Coupon Solution!

Manufacturers need to pay only when a product is sold. They will also gain visibility into the path to purchase, manage distribution efficiently and prevent fraud. Retailers will benefit from increased transaction speed at the register, simplified coupon settlement and increased basket size.

The service offers a personalization and targeting system that sounds like AdWords. Zavers may help Google to socialize shopping further. 

Google Launches Simple, Real-time Digital Coupon Solution!, 5.0 out of 5 based on 1 rating
Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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