Dec 16, 2011 116 reads by Navneet Kaushal

It is time to get the mobile version of your site in place for Google has launched Googlebot-Mobile to crawl websites providing content designed for smartphones. This new bot crawls with a smartphone user-agent along with other feature phone user-agents. Google announced the new bot as a move to increase their coverage of smartphone content. Now smartphone users can get ready for a better search experience.

According to Google, the primary user-agent strings that Googlebot-Mobile will use presently are-

  • "Feature phones Googlebot-Mobile:
    • SAMSUNG-SGH-E250/1.0 Profile/MIDP-2.0 Configuration/CLDC-1.1 UP.Browser/6.2.3.3.c.1.101 (GUI) MMP/2.0 (compatible; Googlebot-Mobile/2.1; +http://www.google.com/bot.html)
    • DoCoMo/2.0 N905i(c100;TB;W24H16) (compatible; Googlebot-Mobile/2.1; +http://www.google.com/bot.html)
  • Smartphone Googlebot-Mobile:
    • Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_1 like Mac OS X; en-us) AppleWebKit/532.9 (KHTML, like Gecko) Version/4.0.5 Mobile/8B117 Safari/6531.22.7 (compatible; Googlebot-Mobile/2.1; +http://www.google.com/bot.html)

The smartphone Googlebot-Mobile will crawl to look for smartphone optimized content as well as smartphone-specific redirects.

Apart from this, Google has also launched a new feature to utilize these signals- Skip Redirect for Smartphone-Optimized Pages.How this will work was explained by Google, “When we discover a URL in our search results that redirects smartphone users to another URL serving smartphone-optimized content, we change the link target shown in the search results to point directly to the final destination URL. This removes the extra latency the redirect introduces leading to a saving of 0.5-1 seconds on average when visiting landing page for such search results.”

Google has cautioned treat every Googlebot-Mobile request as a human user with the same phone user-agent. In a previous blog post Google has described further guidelines. What do you think of this new launch? Importance of mobile search on the rise? Do leave your comments.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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