Google Lets Marketers Customize AdWords Conversion Window Settings from 7 to 90 Days!

Sep 25, 2013 | 1,567 views | by Navneet Kaushal
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Google has made changes in the 30-day conversion window in AdWords by letting advertisers customize their window from 7 to 90 days.

This is a significant change for marketers whose sales cycle is longer than 30 days after an ad click and for those who are focused on getting repeat buyers back to the website & want to track their performance on this metric.

For advertisers who don't want the lagging conversions to impact their attribution, shortening of the window feature is also available.

Google AdWords Google Lets Marketers Customize AdWords Conversion Window Settings from 7 to 90 Days!

The selection of the duration can be made by navigating to the Conversions tab present under Tools and Analysis. AdWords also provides a link to Search Funnels conversion time lag report that shows the time customers take for completing a conversion after they click on an ad.

Google Lets Marketers Customize AdWords Conversion Window Settings from 7 to 90 Days!, 5.0 out of 5 based on 2 ratings
4.thumbnail Google Lets Marketers Customize AdWords Conversion Window Settings from 7 to 90 Days!

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Google Lets Marketers Customize AdWords Conversion Window Settings from 7 to 90 Days!
4.thumbnail Google Lets Marketers Customize AdWords Conversion Window Settings from 7 to 90 Days!