Google Manipulating Organic SERPs To Increase Ad Revenues?

Oct 23, 2007 | 1,704 views | by Navneet Kaushal
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As seen on Webmaster World users are at loggerheads, debating on whether Google's Organic SERPs have been manipulated or not. Even though, Google reps have maintained that AdSense and SERP's have nothing to do with each other, most people are in disbelief.

"Like outland88 said, they got to be making tons of money on their ads now when the results are so bad. I am thinking that there IS a strategy to the madness and to me it seems that whatever they have in their Ad inventory IS effecting the SERP's. If you can't find what you are looking for on the first pages you are more likely to click on one of their ads, because the ads sure seems to be accurate! You don't see ads from a baby clothes business if you are searching for a car, do you? But you DO see baby clothes, blogs, sites from a land far-far away mixed with cars in the SERP's….. Maybe the new thing is to check their AD inventory and have a very low quality of SERP's to get some more money for GOOG so the stock goes up.I still haven't figured out why some sites are still showing up and how they have been selected to be in the SERP's. Like someone said, some of them don't even have the keyword(s). Maybe DO have it, but then it is buried so deep on a page that you will have a week to find it, and then some of the sites have the keyword(s) all over the place. Nothing makes any sense anymore. Maybe it's intentional and they are creating a "SEO-cloud" that'll take years to clear. Maybe this cloud is all what they have gathered from SEO's and now GOOG is trying to implement all the filters all at once and that's why we sometimes say that it seems that there are no filters applied anymore. I'm thinking that they implemented new filters but forgot about the old ones or the new ones replaced the old filters and now they don't know what to do with it all."

On the other hand, anther user says,

  • "No, search results are completely un-manipulated as they have
  • All the data on what is searched,
  • Where and when it is searched
  • And by whom
  • And know what makes the most profit on their and all the adsense sites."

Forum continues in Webmaster World.

4.thumbnail Google Manipulating Organic SERPs To Increase Ad Revenues?

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Google Manipulating Organic SERPs To Increase Ad Revenues?
4.thumbnail Google Manipulating Organic SERPs To Increase Ad Revenues?