Google Maps Starting To Gain Popularity!

Jan 10, 2008 | 3,027 views | by Navneet Kaushal
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Google Maps is gaining some quick ground in popularity, while the market leader still remains to be MapQuest which controls 50.25% market share. However, Google has been the only one out of the major map site players to make a headway during last year, and has already captured more than 20% of the traffic.

maps traffic Google Maps Starting To Gain Popularity!

Google has been sending most of its map searches to Google Maps via organic, plus box and paid results:

"Google sends more of its own traffic to Google Maps than to Mapquest, a change that occurred last March. This can't really be attributed to an increase in consumers looking for Google Maps. We can measure this through Internet searches. Searches for "google maps" have increased but the term "mapquest" receives nearly 10x the search volume.

The change is that Google is sending more traffic to Google Maps for high volume generic terms and for variations on the MapQuest brand name. Google sent more traffic to Google Maps for searches for "maps" this year compared with the same week last year. The same is true for "driving directions", "map" and "directions" as well as variations on the MapQuest brand name including "mapquest driving directions" and "map quest"."

Via: Hitwise

4.thumbnail Google Maps Starting To Gain Popularity!

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Google Maps Starting To Gain Popularity!
4.thumbnail Google Maps Starting To Gain Popularity!