Google May Spend Extra Money In Your AdWords Account With Automatic Matching!

Feb 26, 2008 | 3,466 views | by Navneet Kaushal
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Apparently, some Google AdWords customers are being opted into a beta named "Automatic Matching," as Dan Thies observed. The Automatic Matching programs swing into action if Google sees that you have not used all of your maximum budget for the month or the day. Consequently, Google would take that extra money by automatically matching your ads for keywords that you didn't specify in your keyword match list.

The following is an e-mail being sent to several AdWords customers:

“I'm excited to tell you that you have been selected to participate in a beta for our new Automatic Matching feature which will be starting on February 28th.

Automatic Matching automatically extends your campaign's reach by using surplus budget to serve your ads on relevant search queries that are not already triggered by your keyword lists. By analyzing the structure and content of your website and AdWords campaigns, we deliver more impressions and clicks while maintaining your current CTRs and CPCs.

For example, If you sold Adidas shoes on your website, Automatic Matching would automatically crawl your landing page and target your campaigns to queries such as: "shoes" "adidas" "athletic", etc., and less obvious ones such as "slippers" that our system has determined will benefit you and likely lead to a conversion on your site.

Be assured that automatic matching will try to never exceed your budget. If you're already meeting your daily budgets, automatic matching will have a minimal effect on your account."

The discussion on the issue is rife at Webmasterworld, Digital Point and other forums. Many SEMs seemed to be surprised and unhappy with the new algorithm.

There has been update on the issue from Google as Barry reports, “As part of our ongoing commitment to provide advertisers with innovative ways to reach users online, Google is currently testing a feature known as 'Automatic Matching.' This feature is currently in a limited beta with a small number of advertisers. We have no news to announce at this time regarding developments in our AdWords product offering.”

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Google May Spend Extra Money In Your AdWords Account With Automatic Matching!
4.thumbnail Google May Spend Extra Money In Your AdWords Account With Automatic Matching!