Just before Christmas excitement sets in, search engine giant Google has announced that it will be expanding Merchant Promotions to the UK, Germany, Australia, India and France.
Merchant Shopping Promotions was launched in the US in the year 2012. It gives advertisers the opportunity to display promotion code offers besides product listing ads in search plus their listings on Google Shopping.
Google has also provided an interest form for those merchants who are interested in launching promotions. Search engine giant Google has indicated that it will respond to those who evince interest within a duration of 1 to 2 weeks.
AdWords interface or promotion feed can also be used to establish and set up promotions.
You can see an example of the Google Merchant Promotions on Product Listing Ads on Google.com:
US retailers who have participated in this have seen enhanced performance from Product Listing Ads. Google has provided the example of Venus’s success through this here.
An example of the Merchant Promotions on Google Shopping can be viewed below:
Those who want to see how to go about using this tool for promotions in the holiday season can check out Google’s Getting Started Guide.Google Merchant Shopping Promotions Launched in More Countries!,