Feb 19, 2008 114 reads by Navneet Kaushal

After being sued for defamation, it seems Google in now once again in for a lawsuit. Last week an Ohio based company – Paid Search Engine Tools filed a sued against Google and Microsoft, claiming to own a patent on paid search methods, reports Media Post.

Paid Search Engine Tools of Liberty stated in its lawsuit that Google's AdWords and Microsoft's adCenter, violate the terms of patent no. 7,043,450. There 2006 patent Paid Search Engine Bid Management was for a method of optimizing keyword bids, said J. Robert Chambers of Cincinnati, the attorney for Paid Search Engine Tools.

Further, Chambers stated that Paid Search Engine Tools previously provided this type of service to marketers, but that Google, Microsoft and Yahoo cut into the company's business when they began to offer the service directly. Chambers said the company is seeking damages and an injunction against Google and Microsoft.

The litigation was filed in the Eastern District of Texas, Marshall Division, which is thought of as among the most plaintiff-friendly court in the country for patent lawsuits. Google even has other patent infringement suits against it in this division. However, it would be also be interesting to note that on last September 2007, the Paid Search Engine Tools had filed a similar lawsuit against Yahoo. But Yahoo instead asked the court to dismiss the lawsuit and declare Paid Search Engine Tools' patent invalid.

Last year, 13 patent-infringement claims were filed against Google, of which, eight of them where in the Eastern District of Texas. While 17 patent suits were brought against Microsoft in the Eastern District of Texas in 2007, and there are even many cases elsewhere. Certainly, it is no wonder then that Google and Microsoft are among the 150 corporate signatories of a letter sent to congressional leaders in January by the Coalition for Patent Fairness in support of S.1145, the Patent Reform Act of 2007. Bitter or better, you tell me?

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
Most popular Posts
Upcoming Events
Events are coming soon, stay tuned!More