Jan 12, 2009 113 reads by Navneet Kaushal

It's official now! Google has over a million advertisers! We all know that Google search results are better than other search engines, but at the same time this fact is thoroughly supported with the availability of so many advertisers which are a must to boost the “money” factor.

The New York Times states that Google has reported that they had one million advertisers as of 2007 and the number will certainly enhance with the passage of time. The news piece further says that:

“The number of advertisers on Google has grown at a steady clip, from 89,000 in 2003, to 201,000 in 2004, 360,000 in 2005 and 600,000 in 2006.”

Ben Schachter, who is an analyst with UBS, estimated Google has between 1.3 million and 1.5 million advertisers.

“It is a number that people have wanted to know for a long time,” Mr. Schachter said. More advertisers means more revenue — and more revenue, on average, for every search query — for a couple of reasons: a larger number of queries will have ads matched against them; and on popular queries, competition for placement will be more intense, and as a result, ad prices, which are set by auction, will be higher.

Mr. Schachter said that the numbers bode well for the Internet giant. “It says that there is still a heck of a lot of room to grow this business,” he said.

Certainly great going!

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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