Dec 30, 2006 680 reads by Navneet Kaushal

Mobile search is fast catching up with millions of phone and PDA users around the world. Microsoft filed a patent for "Mobile friendly internet searches" in September this year. The patent stated that:

Unfortunately, many websites have pages that are not accommodating to mobile devices. Accordingly, there is a need for schemes, mechanisms, techniques, etc. that can accommodate mobile devices in the arena of internet searches and/or the field of search services. 

The patent refers to the friendliness of sites with respect to mobile devices which is an elementary requirement for sites to be displayed. That is why a mobile friendliness indicator is determined for the sites and is stored for internet searching.

Mobile friendliness determinations may be effectuated using, for example, a site comparator, a markup language comparator, a mobile-specific response examiner, a site content analyzer, and so forth…..The mobile-friendliness indications may be general affirmative indications of mobile friendliness or specific indications of mobile-friendliness that identify a specific user agent type….If the search requestor is a mobile device, the search results are ordered responsive to mobile-friendliness indications associated with the internet sites of the search results set.

The Google patent was filed more recently on December 21. The patent refers to "Electronic content classification." The patent states that:

The method includes obtaining an electronic document from a computing system, identifying one or more document features of the electronic document..and specifying whether the electronic content contained in the electronic document may be displayed on an identified type of computing device, based on the determined form

Mobile devices are not necessarily equal to their desktop counterparts. That is why an intermediate source has to translate web content from an HTML (Hypertext Markup Language) format to a WML (Wireless Markup Language) format and provide the translated content to a mobile device.

William Slawski reports that:

This patent isn’t describing a process that determines how your site might appear on a PDA or phone, but rather whether or not a site should be included in their mobile search, depending upon how mobile friendly the page may be. Some simple things that would be looked at may include:

1. File size of the page
2. Extension type of the page file.
3. The Document Type Declaration listed at the top of the page.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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