May 17, 2011 1058 reads by Navneet Kaushal

Google News has released expandable stories, and other changes that will give you more stories and reduce mess while you search and read news. Google includes these changes right when Google News is losing visitors. According to Compete, a website that provides analytics and solutions services to online businesses, Site Profile results, the number of unique visitors to Google News in April 2011 was 8,382,687 which is a 22.97 percent decrease from 10,882,390 unique visitors in April 2010.

While at it, it is of note that the count of unique visitors to Yahoo! News in April 2011 was 46,883,798, an increase of 32.29 percent from 35,401,829 unique visitors in April 2010. Now, the new changes with its claims (if delivered) could help Google attract more news hungry visitors to them. However, only time (and Compete) will tell. As for now, update yourself with the new Google News changes given below:

  • Click-to-expand: Each story cluster is collapsed down to one headline with the exception of the top story. When something grabs you, click nearby anywhere but the title to expand the story box.
  • Labeled diversity: For stories you’ve expanded, you’ll see genre labels for some of the additional articles that explain why they were chosen and how they add value. For example, you might see something labeled as an “Opinion” piece or an indication that an article is “In Depth.”
  • Multimedia and more: Within each expanded story box, you’ll find a sliding bar of videos and photos, links to related sections and easier-to-use sharing options, so you can quickly digest the sights and sounds of a news story, dig into different types of publications and share what you find interesting with one click.
  • Personalized top stories: The Top Stories section is expanded to six or more stories from three to give you more topic diversity. The first three stories remain unpersonalized and the same as before. The rest may be personalized based on your interests. To personalize your Google News experience you can click on “Edit” under “News for you.” You can choose the “Standard Edition” if you don’t want personalization.
  • Less is more: The default view is now the popular “One Column” (formerly “Section”) view. We merged List View into Top Stories, as described above. You can still switch to “Two Column” view, which resembles classic Google News.
Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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