Apr 19, 2013 113 reads by Navneet Kaushal

As expected, Google's earnings from first quarter of 2013 are higher over the previous year. The revenue has risen 31% year-over-year, crossing the $13.97 billion mark for the quarter, which was quite an unexpected growth for Google.

Here are the highlights of the latest revenue report:

Google Sites – There's an increase of 18% year-over-year of $7.31 billion and the Google owned sites generated revenue of $8.64 billion.

Paid Clicks – The aggregate paid clicks including ad clicks on Google sites and Google content network sites has increased by 3% in the first quarter of 2013.

Google Network – The Google partner sites generated $3.26 billion from AdSense, which is 25% of the total revenues. When compared to Q1 2012, there's a 12% increase in the revenue, which was $2.91 billion last year.

CPC – There was an increase of 2% in CPC revenue in Q4 from Q3 in 2012. Approximately, CPC fell 4% both year-over-year and quarter-over-quarter.

Traffic Acquisition Costs – TAC (Traffic Acquisition Costs) is the portion of the revenue shared with Google partners. The TAC has increased from $2.51 billion to $2.96 billion year-over-year. Major portion of the TAC costs which totaled @2.28 billion in Q1 is still coming from AdSense partners.

Other Revenues – There is a 150% increase in the revenue generated year-over-year from $420 million. The revenue for first quarter of 2013 is a whopping figure of $1.05 billion.

Google didn't shed much light on the Motorola Mobility, which was acquired for $12.5 billion by the company in August 2012. The hardware company generated $1.51 billion revenue and accounted for about 11% of Google's consolidated revenues last year. But, the number has reduced to $1.02 billion in the first quarter of 2013.

 “We had a very strong start to 2013, with $14.0 billion in revenue, up 31% year-on-year,” said Larry Page, CEO of Google. “We are working hard and investing in our products that aim to improve billions of people's lives all around the world.”

Google Makes a Notable Earning in the Q1 2013!, 5.0 out of 5 based on 4 ratings
Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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