As expected, Google's earnings from first quarter of 2013 are higher over the previous year. The revenue has risen 31% year-over-year, crossing the $13.97 billion mark for the quarter, which was quite an unexpected growth for Google.
Here are the highlights of the latest revenue report:
Google Sites – There's an increase of 18% year-over-year of $7.31 billion and the Google owned sites generated revenue of $8.64 billion.
Paid Clicks – The aggregate paid clicks including ad clicks on Google sites and Google content network sites has increased by 3% in the first quarter of 2013.
Google Network – The Google partner sites generated $3.26 billion from AdSense, which is 25% of the total revenues. When compared to Q1 2012, there's a 12% increase in the revenue, which was $2.91 billion last year.
CPC – There was an increase of 2% in CPC revenue in Q4 from Q3 in 2012. Approximately, CPC fell 4% both year-over-year and quarter-over-quarter.
Traffic Acquisition Costs – TAC (Traffic Acquisition Costs) is the portion of the revenue shared with Google partners. The TAC has increased from $2.51 billion to $2.96 billion year-over-year. Major portion of the TAC costs which totaled @2.28 billion in Q1 is still coming from AdSense partners.
Other Revenues – There is a 150% increase in the revenue generated year-over-year from $420 million. The revenue for first quarter of 2013 is a whopping figure of $1.05 billion.
Google didn't shed much light on the Motorola Mobility, which was acquired for $12.5 billion by the company in August 2012. The hardware company generated $1.51 billion revenue and accounted for about 11% of Google's consolidated revenues last year. But, the number has reduced to $1.02 billion in the first quarter of 2013.
“We had a very strong start to 2013, with $14.0 billion in revenue, up 31% year-on-year,” said Larry Page, CEO of Google. “We are working hard and investing in our products that aim to improve billions of people's lives all around the world.”Google Makes a Notable Earning in the Q1 2013!,