Google Offers is set for a revenue boom, courtesy a growth in voucher sales (which has increased five fold) and revenue per deal (which is up by 160%). The search engine firm has already managed to cross its August revenue, and is likely to double the same by the end of September. It is also bringing down the gap it has with key rivals Groupon and LivingSocial, in the markets where it has competition with these two.
In August Google Offers suffered a 23% fall in its revenue. However, it has reversed its performance in September, witnessing an 84% rise as of September 21. If it manages to retain this pace, then it is expected to take that $385,000 to $488,000 by the time this month ends, Yipit reports.
Last month Google Offers expanded its presence in the US, and has now its presence in a number of US cities, such as New York City, Washington, Boston and Seattle. And that is not all. It is about to get further expanded to many other cities like Los Angeles, Chicago, Houston, Detroit, Philadelphia, Pittsburgh, etc.
Google recently acquired DailyDeal to ensure the expansion of Google Offers to Europe. Google has also acquired Zave Networks, The Dealmap and Punchd with the focus being strengthening of Google Offers.