Google has officially replaced the Keyword Tools with the Keywords Planner. The replacement has got a mixed response from the users.
While the Keyword Tool was used by PPC managers and SEOs alike, users will have to login to AdWords account to access the new Keyword Planner. Moreover, the Planner does not have any match type data for search volume, no local vs. global monthly searches, no device targeting, and no option to filter on the basis of "closely related" search terms.
The Keyword Planner however has new features including:
- More geographic segmentation
- Ability to bundle geographic regions, which allow the ad planners and SEOs to get the keyword search volume data at city level
- Uploading of more keywords (up to 10,000) to get performance data
- Display of search volumes by landing page, ad group, and other categorization set-up by the user
The difference in the search volume data between both the tools has been a source of contention because of the removal of two key sources – device types and match types. However, Google explains the reason behind saying,
"In general, you’ll notice that the average search volume data is higher in Keyword Planner as compared to the exact match search volume data you got with Keyword Tool. That’s because we’ll show you the average number of searches for a keyword idea on all devices (desktop and laptop computers, tablets, and mobile phones). With Keyword Tool, we showed you average search volume for desktop and laptop computers by default".
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