Google Officially Announces the Roll-out of Penguin 2.0 Update!

May 23, 2013 | 2,606 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 4.2/5 (5 votes cast)

For long, webmasters have been keeping an eye on every activity related to Penguin update. Matt Cutts has finally put an end to all the rumors and assumptions related to the update by officially announcing the roll out of Penguin 2.0 on 22 March, 2013, late afternoon on "This Week in Google".

"It's gonna have a pretty big impact on web spam", is what Matt Cutts said on the show.

Although, much has not been revealed about Penguin 2.0 immediately, but as far as we know, it is a brand new generation of algorithms. The previous version of Penguin looked at the home page of the site, but Penguin 2.0 will go deeper into the sites and will have major impact on certain small areas.

Matt Cutts got into the details of Penguin 2.0 in a new blog and revealed that it will impact both; English and non-English queries. He wrote:

We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more webspam will see more impact.

This is the fourth Penguin-related launch Google has done, but because this is an updated algorithm (not just a data refresh), we’ve been referring to this change as Penguin 2.0 internally. For more information on what SEOs should expect in the coming months, see the video that we recently released.

Webmasters got a hint that Penguin 2.0 update is not too far from them, when Matt Cutts in his tweets said "We do expect to roll out Penguin 2.0 (next generation of Penguin) sometime in the next few weeks though".

The next Google Webmaster Help Video by Cutts talked more explicitly about what Penguin 2.0 update will be like and what should webmasters expect from Google in terms of SEO. While addressing 10 points in his answer, Matt was strict on clarifying that Black Hat & Link Spammers will find it even more difficult to show up in search results, post- Penguin update.

After the launch, there are several revelations about the Penguin 2. Matt Cutts also said that "the scope of Penguin varies by language. So, the languages with more webspam will be impacted more".

Penguin Updates so Far:

  • Penguin 1st update – April 24, 2012 (Impacted less than 3.1% queries)
  • Penguin 2nd update – May 26, 2012 (Impacted less than 0.1% queries)
  • Penguin 3rd update – October 5, 2012 (Impacted less than 0.3% queries)
  • Penguin 2.0 or 4th update – May 22, 2012 (Expected to impact 2.3% queries) 

The first three updates were data refreshes of Penguin algorithm with minor changes. The fourth update or say Penguin 2.0 is a major change and will go deeper, impacting more webmasters.

Google Officially Announces the Roll-out of Penguin 2.0 Update!, 4.2 out of 5 based on 5 ratings
4.thumbnail Google Officially Announces the Roll out of Penguin 2.0 Update!

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Google Officially Announces the Roll out of Penguin 2.0 Update!
4.thumbnail Google Officially Announces the Roll out of Penguin 2.0 Update!